A NEW BEGINNING

Hello, my name is Renata, and I am the founder and creative force behind AMBER-WIND.

Today I'm sitting in my small and adorable Baden (Switzerland) studio, attempting to write the first blog post for a new brand of which I am already very proud. Isn't that exciting?

Renata Poccia at work in AMBER-WIND studio in Baden (Switzerland, 2023).

Where do I begin?

Let me tell you about my experience.

I've been working in the jewellery industry for a long time (as a jewellery designer). My journey began in 2011, when I was living in Italy and founded Renata Poccia Jewellery & Accessories, a jewellery and accessory brand.

At the time, my primary material was sterling silver, and I enjoyed experimenting with gemstone beads, pearls, and even textiles.

A good time for a fresh start.

~James Kenny

My son was born in 2012, so my first jewellery venture was ideal for balancing a flexible schedule as a mom (breast feeding and walks to the kids' playground included) with my passion for creation, beauty, design, and gemmology.

When my son was older, our family relocated to Switzerland, and I was given the opportunity to work as a jewellery designer for the fashion company GUESS (2015). I worked there for four years and will never forget the experience. It was a full-time job, and I had the opportunity to work with many talented colleagues and learn a variety of new skills (e.g., 3D design, computer drawing and rendering). Company’s jewellery manufacturer was based in Asia, and I had the opportunity to travel and learn about the industry.

GUESS Jewellery (2017)

This job helped me grow as a designer and as a person. Those years were also memorable because I became a second-time mother.

In any case, fast fashion jewellery was not something I had planned to do for the rest of my life. To be honest, fashion jewellery has a significant environmental impact. It's designed to last a season, maybe a few years (best case scenario), but not forever. The environmental impact of this industry is a growing concern all over the world.

I felt the best course of action for me was to return to my roots and beliefs, and to do what my heart was telling me to do (to be a part of fine jewellery sector). Since then, I joined GÜBELIN, a wonderful Swiss luxury jewellery company for which I have been drawing since 2019 and which has become like a second family to me when I am away from home.

Harper’s Bazaar HK (2021). Editorial featuring Gübelin Jewellery earrings and Bulgari necklace.

Today, my desire is to create more desirable, valuable, timeless jewellery that people will treasure not only for themselves, but also for future generations.

So here I am, 4 years of my own business (back in 2011), 4 years in fashion jewellery, and 4 years in luxury jewellery…

An now I am presenting my new ‘baby’ AMBER-WIND - a colourful and free-spirited Swiss luxury jewellery & art brand.